Chatbots driving more conversions
One of the fundamental issues marketers face is that they have to infer the intent of their visitors. If a person moves from one page to another or scrolls down a page, is it because they were interested and wanted more information? Or did not like what they saw and decide to look elsewhere?
If their assumptions are incorrect, it can be very costly as time is spent to adjust or rework the website and still not achieve the intended outcome.
The introduction of chatbots enables a greater depth of user engagement from which intent and sentiment can be understood. Being able to react to these signals can have some significant impacts. Read the article below to see how Kia has experienced a 3x increase in conversions via its chatbot